What would you do if you dared to do and be more? Today I have proven sales and recruiting expert, Kimberly Patrick with me on this episode of Financial Fluency. Kimberly is a sales coach, entrepreneur, real estate investor, and author (among many other roles). She focuses on helping senior executives identify, select, and attract passive top talent.
Kimberly’s path was a winding one. She starts by telling me how she got into her many businesses. From multi-level marketing to social work, to sales and recruiting, and finally to where she is today with her own business. For Kimberly, her entrepreneurial spirit started at a young age as she observed her grandparents run their own family business.
When Kimberly was in college, she began her sales career with Mary Kay and got her taste of multi-level marketing. She quickly realized that she was better suited in a B2B environment instead of selling in a B2C market. After college, Kimberly went on to social work, but that career path was emotionally and mentally exhausting. It wasn’t until graduate school when she started building companies with her ex-husband and then she moved into the sales and recruiting industry.
On the show, Kimberly tells me how she started her first recruiting business in 2008. But that year, real estate among many other industries collapsed. All of her clients were laying off instead of hiring. Kimberly hung in there a bit, but it was also a tough year for her personally as it was professionally. She was going through a divorce, and took a lot of time for herself and moved back to DC.
Fast forward to today, Kimberly most recently launched a program, Smart Selling, for women in business. This program is 10-12 weeks, and it helps members identify clients, hammer in on their marketing and sales plans, optimize their sales funnels, and more. To help those having difficulty with this aspect of their business, they’ll take a look at where (what channels) they’re posting and what they’re posting. She says messaging is very important, so it’s essential to tweak as needed and get creative throughout the process.
Kimberly’s Tips on How to Get Started:
- Identify your target audience. First, you have to make sure who your ideal client is and where they hang out. See where they are and start engaging with them.
- Build out your freebies. Get to know your target audience and start conversations with them. Let them know about your offers and freebies, especially if you’re selling directly to a consumer.
- Pick technology carefully. The technology you use throughout your business is very important. Kimberly uses a few tools to help her business such as ActiveCampaign and Instapage.
You can learn more about Kimberly and her business by visiting her website: http://kimberlyapatrick.com/ or following her on social media:
Smart Selling Coaching Program: http://kimberlyapatrick.com/getmoreclients
Kimberly’s Book: Dare to be More
Kimberly Patrick has served as an advisor to some of the brightest CEO’s, Presidents, and Leaders. Kim is a Certified Business Coach and a driven entrepreneur. She became passionate about working with business owners as a child, while growing up
in a family business. Kim has been an entrepreneur since she was 17. She has founded multiple companies in real estate development, recruiting, and fitness.
Kim lives in Austin and is a new mom. She is truly living the dream and juggling everything! She spends her “spare” time investing and developing real estate, coaching mompreneurs, and helping startups find and attract the best talent. Kim serves on the board of directors of The Texas Recruiters Association and is the Director of StartupGrind Austin. She is deeply involved in the startup community where she spends her time helping companies select and hire the right talent. Kim’s passion is connecting people and helping startups grow their organizations with the best passive talent.